Guinness QR Cup
- 21
- May
Guinness QR Cup
QR codes have been exhibiting an uncharacteristic characteristic lately—they’ve been not sucking as much. We had the Korean retailer’s 3-D sunlight-activated QR code, which was scannable only at lunch, when the shadows lined up. Now, we have this Guinness QR code on a beer glass, dreamed up by BBDO New York. It’s literally activated by the product—you pour a Guinness into the glass, and the beer’s black color fills out the code. Guinness QR Cup By Tim Nudd
