Why Did Your Last Qr Code Campaign Fail? Here’s Why.
So the big question is: what’s wrong with QR codes?
Ilya Pozin, Contributor to Forbes Mag.
1. QR codes aren’t used correctly by businesses – All too often, QR codes are popping up in the most obscure places. There’s even a website dedicated to showcasing some of the most absurd QR codes found around the world. When the codes are placed on the side of a moving tractor trailer, are you really reaching your target audience?
Another issue businesses employing QR codes are failing to consider: what should the QR code be directing the consumer to? If the content isn’t helpful, isn’t mobile friendly, or wherever they’re scanning from doesn’t tell them what the QR code will take them to, what motivation would a smartphone user have to scan away?
Finally, after locating a QR code, by the time users take out their phone, make sure their app to scan is up-to-date, scan the code, and wait for the page to load, their attention span is lost. Their mind has already moved on to checking their Facebook, updating their Twitter, or texting their mom.